With the introduction of a new CEO and a few personnel shifts, Microsoft is definitely making some changes, but along with its corporate restructuring, the company appears to have a new take on marketing as well. Derrick Connell, Microsoft’s corporate vice president in charge of Bing recently stated during an online Q&A session that the company was done with its highly publicized Scroogled ad campaign.
This anti-Google advertising campaign was a prominent marketing tool under Steve Ballmer’s reign as Microsoft’s CEO. Microsoft has yet to publicly pull the plug on its Scroogled marketing blitz and as of now its website and social media accounts are still active.
We’ve reached out to Microsoft for a comment on this matter and will update this news article if any new information becomes available.
Update: A Microsoft spokesperson reached out to us with the following:
We are always evaluating and evolving our marketing campaigns. There are times when we use our marketing to highlight differences in how we see the world compared to competitors, and the Scroogled campaign is an example of this. Moving forward, we will continue to use all the right approaches and tactics when and where they make sense.