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Google announced today that it has acquired marketing platform Adometry to help improve its Google Analytics products. In the short-term, Adometry will continue to offer its products and support its current customers but also work with Google to make the platform available to Analytics customers:

We’re deeply committed to the customers and relationships we have cultivated over the years. Adometry will continue to offer the same excellent service our clients have come to expect, and there will be no immediate changes to our current offerings or contracts. We’ll be reaching out to all of our customers individually to discuss future plans in the coming weeks.

Google said that it would be using Adometry to complement its “existing measurement & analytics offerings” for Google Analytics Premium, while Adometry noted it will work with the Google Analytics team “to offer great attribution solutions for both our customers and theirs.” A little on the Adometry platform and how it works from the company:

Utilizing advanced advertising attribution technology, Adometry provides deeper insight into the overall performance and incremental ROI of online cross-channel marketing efforts. The world’s largest advertisers and agencies use Adometry Attribute to optimize and guide their future marketing efforts.

Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey. Adometry combines its scientifically proven methodology with a flexible and easy-to-implement solution for the most accurate and comprehensive results with the fastest time to value.

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