As reported by Taiwanese publication Focus Taiwan, the CEO of Asus Jerry Shen has reportedly said in a media briefing that the company’s upcoming ZenWatch Android Wear-powered smartwatch will indeed be shipping at a price point below $200. Shen also mentioned that—as expected considering the device runs Android Wear—we’ll be seeing English-enabled voice recognition when the device goes on sale in October.

The ZenWatch, like other smartwatches being prepped for launch at IFA 2014, has been teased extensively in recent weeks. While we don’t yet have much information in terms of technical specifications or features, a previously released video does give us a pretty good idea—including the above side profile silhouette—of what the watch is going to look like.

The supposed price tag of less than $200 pits it to be cheaper than either of the currently-available Android Wear options, with the Samsung Gear Live currently sitting at $199 and the LG G Watch priced at $229 (but currently on sale at Best Buy for $179.99). With many more premium options getting the spotlight in the coming weeks, including the G Watch R and the Moto 360, it looks like the ASUS ZenWatch might turn out to be the budget Android Wear device of choice this Fall.

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One Response to “ASUS CEO confirms sub-$200 price point for upcoming ZenWatch”

  1. Shrinivas says:

    About time watch manufacturers get into this business…