Kudos to Deutsche Telekom AG-owned T-Mobile for fresh advertising ideas. The carrier reckoned it could tap the cultural phenomenon that is Angry Birds to help sell more phones in Europe, so they launched a promotion based around a life-sized version of Angry Birds. T-Mobile began work on the real-life Angry Birds level two weeks ago. A huge set was built at the Plaça Nova de Terrassa in Terrassa, Spain. At least three stories high, it involved extras, flying birds and people in a big crane blowing up the pigs. You can see the end result above and the making-of video after the break.

(Cross-posted on 9to5Mac.com)

About the Author