Samsung is showing no signs of downplaying their tablet marketing amid the ugly patent spat with Apple. On Thursday the company aired a trio of new adverts that pitch its Galaxy Tab tablet as being “thinner”, “lighter” and “faster”, presumably compared to the market-leading iPad. The “Lighter” commercial brags about the Galaxy Tab weighing in “at a dainty 565 grams – as light and portable as they come“. iPad 2 weighs in at 601 grams.
The “Thinner” advert says their tablet “does what other tablets can only dream of”, underscoring “the sleek design you’ve come to expect of all Samsung Galaxy Tabs”. iPad 2’s profile measures 8.8mm versus 8.6mm for Samsung’s device. Interestingly, design is one of the treats Apple said Samsung “slavishly copied” from them.
The “Faster” commercial touts Galaxy Tab’s processors capable of “handling even the largest of video files with ease” and making “buffering a relic of the past”. Go past the fold to check out the remaining two Galaxy Tab commercials.
Faced with rival marketing focused on “speeds and feeds”, Apple in April released the “We Believe” advert to argue that “when technology gets out of the way”, only then can you end up with something like iPad 2. Samsung manufactures the A5 chip powering iPad 2, per Apple’s custom design. The Galaxy Tab 10.1 runs a dual-core Tegra 2 chip from Nvidia, while the seven-inch version features a single-core Samsung-built Hummingbird processors. Samsung also builds its own dual-core chips for the Galaxy S II smartphone.