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Google acquires Clever Sense, makers of local recommendations app ‘Alfred’

Last week startup Clever Sense launched their local recommendations app called Alfred on the Android Market. Previously only available as an iOS app, the service uses a proprietary engine to make recommendations for nightlife, food, and other local attractions without requiring the user to enter a search query. Today, Clever Sense has announced on their website that they have been acquired by Google and their team will be joining Google’s to further develop the recommendation tech built into Alfred.

As for what might possibly come of the acquisition in terms of Google services, Clever Sense CEO Babak Pahlavan makes a point of mentioning “Google helps local businesses connect with potential customers and its worldwide presence can bring the value of Clever Sense to a much larger audience.” Perhaps Google services like Offers and Places will benefit, but the company has yet to make an official statement.

Below are the important bits from Clever Sense’s statement:

Today, we are excited to join Google and start a new chapter in curating the world around us! Together with the Google team, we will accelerate our efforts toward this shared vision. Google helps local businesses connect with potential customers, and its worldwide presence can bring the value of Clever Sense to a much larger audience.

Discovering local information is extremely important to both users and businesses, and the acquisition of Clever Sense will benefit both.

The journey has been nothing short of incredible. Our vision has only become bigger, and our commitment stronger. With Google and Clever Sense working together, our entire team looks forward to building more intelligent, serendipitous and magical services!

(via TNW)

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Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s weekly Logic Pros series and makes music as one half of Toronto-based Makamachine.


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