Samsung Galaxy Note commercial is ‘Most Effective Ad’ for Q1, pummels Apple adverts

Élyse Betters | Apr 2 2012 - 10:33 am PT

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Samsung is making headlines this quarter with show-stopping commercials that critics claim vastly surpass all of Apple’s advert offerings.

Television analytics firm Ace Metrix dubbed the Galaxy Note’s “The Best of a Phone and Tablet” commercial by Samsung (above) as the “Most Effective Ad” in Q1 2012.

“Q1 is arguably the most important quarter for advertising, as the Super Bowl, Oscars, and awards season in general drives the advertising agenda,” said Ace Metrix Chief Executive Officer Peter Daboll in a press release. “[…] Samsung’s top-ranked ad was particularly brilliant because it conveyed innovation and information without a narrator.”

The Android-based device’s ad garnered a 686-point score, which gave Samsung the No. 1 spot on the Top 10 Most Effective Ads list. Samsung released nine ads in Q1, and three were heralded as the most effective technology ads for the quarter, earning between 686 and 636 points each.

Ace Metrix compared Samsung’s marketing achievements to four first-quarter ads by Apple, with the most effective commercial receiving a 618-point score. The average Ace Metrix score for technology ads is 548.

“It will be very interesting to watch how Samsung’s continually impressive ads affect the company’s marketshare vis-à-vis competitors like Apple, which, this quarter, did not come close to measuring up to Samsung’s advertising prowess,” added Daboll.

Doritos and M&Ms’ Super Bowl ads tied No. 1 for the widely popular sporting event; however, they fell shy on Ace Metrix’s list with a shared No. 2 ranking. Apple did not grace the top 10.

Ace Metrix hosted each ad online, while Apple’s commercials are available at its YouTube channel.