YouTube Live added new features to its live-streaming video platform today to celebrate its first birthday, but the most notable update it the ability to monetize live events.
“You can now monetize your live events with advertising or paid options. A live event can be claimed in the new video manager like any other video and monetized with instream ads or paid options where you can set price by country,” explained YouTube Partner Product Manager Varun Talwar on the official YouTube Creator Blog.
Other improvements to the service include Wirecast for YouTube Live and a new publishing flow with real-time analytics.
Wirecast is a free software for YouTube partners that let users produce and stream quality live events from a desktop through YouTube. It also boasts capture and switching modes between multiple audio/video sources, rolling effects, media files, and overlays.
Meanwhile, the new publishing flow lets users’ preview live events before actually going live. It also gives access to instant data, such as playbacks and viewers of live streams by format and geography (check out screenshot above).
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