In 2008, ICANN announced a program to expand the number of generic TLDs (think .com, .org, .edu), developed through its bottom-up, multi-stakeholder process, in which we participate. Given this expansion process, we decided to submit applications for new TLDs, which generally fall into four categories
Cerf continued by giving examples of the domains Google is requesting:
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- Our trademarks, like .google
- Domains related to our core business, like .docs
- Domains that will improve user experience, such as .youtube, which can increase the ease with which YouTube channels and genres can be identified
- Domains we think have interesting and creative potential, such as .lol
Google probably applied for more domains than highlighted in the examples above, but we will have the full list when ICANN publishes it on June 13.