Google’s mobile run rate up to $8B from $2.5B last year

During Google’s financial call today, which we have full coverage of in our liveblog, CEO Larry Page revealed that Google’s run rate for mobile is now at $8 billion. That is quite the increase from the $2.5 billion it announced last year:

This time last year I announced that our run-rate for mobile advertising hit $2.5 billion.  That seemed like a pretty big number — even for Google.  Now we have built up additional mobile revenue from users paying for content and apps in Google Play.  Including these new sources grossed up, I can announce our new run-rate for mobile is now over $8 billion.  That’s quite a business

However, CFO Patrick Pichette added that its run rate for the quarter also included ads and Google Play content revenue. Not surprisingly, the company noted the majority of that $8 billion figure comes mostly from ads. During the call, Page also confirmed there are still roughly 1.3 million Android activations daily:

Today there are over half a billion Android devices-half a billion – with 1.3 million more being activated every day.  You should all run out and buy the Nexus 7 tablet for $199.