The company formerly known as RIM, Blackberry, just unveiled BlackBerry10 and two new devices, and it looks as though Samsung decided to not waist time and run competing ads for its Note II.
The above “Work. Life. Balance.” advertisement surfaces on Google when Web surfers try to search for more information about BlackBerry 10. But, that’s not all: Samsung also apparently bought promoted spots on Twitter, as evident by the tweet below.
Jessi Hempel (@jessiwrites) January 30, 2013
At Blackberry’s event, musician Alicia Keys said, “I want to further enhance this concept of having your work life and your personal life in one device.” She was promoting BlackBerry 10′s marketing strategy of business and consumer functionality. Samsung clearly knew this would be the company’s target, because its promoted ad instead suggested the Note II as the perfect balance between work and life.
Samsung’s marketing move is just as smart as it is rivalrous, too, as many reviews on Blackberry’s new Z10 and BB10 OS having popped up this afternoon with praise of them being legitimate contenders against the latest Android devices and the iPhone.