Skip to main content

Based on display purchases, NPD thinks Android is pulling away from iOS on tablets in 2013

Research firm NPD posted a new report on Tuesday that claimed display shipments of 7-inch tablets overtook 10-inch tablets in December 2012 and January 2013

The full-sized iPad likely accounts for most of the 9.7-inch display shipments in NPD’s chart above, whereas Android tablets or iPad minis likely constitute 7.9-inch displays. Android tablets and Windows 8/RT tablets could also take up the lion’s share of 10.1-inch tablets. Most Android tablets come in either 7-inch and 10.1-inch display sizes, though.

Therefore, including display shipments based on Q4, Tech-Thoughts postulated the following graph for display shipments by platform:

Shipments for iPad displays fell nearly 50 percent from December 2012 to January 2013, indicating Android is pulling away from iOS tablets and gaining speed. Tech-Thoughts attributed the change to an 80-percent drop in shipments of 10-inch iPad displays.

A probable strong demand for smaller-sized tablets indicates a simultaneous demand for cheaper, more attractive price points, and it could explain why 7-inch Android tablets have overtaken both the 7.9-inch iPad mini and 10-inch iPad.

It is worth noting that display shipments for Apple’s iPad mini, based on the above graphs, suggest it is cannibalizing the full-sized iPad.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications