Samsung signs multi-year deal to put Immersion haptics technology in future devices

http://www.youtube.com/watch?v=HgxyreJRLj8

Samsung is already using the Immersion haptics technology in a couple of its products including the Galaxy S3, but today the two companies announced a multiyear licensing agreement that would allow Samsung to bring Immersion’s TouchSense and Integrator technology to new devices.

“We are very pleased by Samsung’s broad adoption of our haptic technology, and we believe that this agreement marks an important milestone in our strategy to monetize our technology more fully within the mobile market,” said Immersion CEO Victor Viegas.

The Integrator tech works together with Immersion’s TouchSense technology, and it is described by the company as an option for OEMs “that automatically add haptics into the Android UI and applications and provides an easy way to customize the overall tactile feel of the device.”

The press release also noted that the deal extends to “Samsung’s prior and future use of simple forms of haptic effects, sometimes referred to as Basic Haptics, in its smartphones and other mobile devices.”

Immersion Corporation (IMMR), the leader in touch feedback technology development and licensing, today announced it has entered into a multi-year license agreement with Samsung Electronics Co., Ltd. In addition to providing a license to Immersion’s TouchSense® and Integrator solutions, the agreement includes a patent license covering Samsung’s prior and future use of simple forms of haptic effects, sometimes referred to as Basic Haptics, in its smartphones and other mobile devices