Last month we told you that YouTube had rolled out its new YouTube One Channel design to a limited number of parter channels, but today the new channel layout is officially available to everyone. You can check out an example of the new layout here. YouTube announced on its Creators blog that all users can now opt in to the new channel design by visiting the One Channel website below:
Check out www.youtube.com/onechannel and click the button at the bottom to get started. We’ll migrate your channel to the new design, and walk you through it. For a limited time, you’ll be able to switch back to the previous design if you like.
YouTube provided some tips to get you started with the new channel design:
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1. Create a trailer, which will play for any visitor who isn’t yet subscribed to your channel. This is your chance to hook them and win a new fan. Treat this trailer as if it were an ad. Keep it short and engaging and have a compelling call to action at the end.
2. Create and upload a big, beautiful piece of Channel Art. This will act as your channel’s visual identity. And unlike the branding on the old channels, it will look good across all screens and devices, no matter how big or small.
3. Organize your channel’s videos and playlists so they work best for your audience and programming. With the new channel home and customizable sections, you’re in control of what subscribers see when they click on your channel from the guide.