Google today announced a new pilot program rolling out in Canada dubbed “Google Partners” that will allow businesses to easier connect with experts and advertising agencies on the web. What that really means is Google will hand out a “Google Partner” badge to selected marketing companies that will assist businesses get setup with Google Ads and other Google products to help maximize their success online. Google says the program makes it easier for agencies to access Google resources, training, and support all in one place.

The program is for now open via a new website to Canadian businesses and agencies, but Google says it is interested in rolling it out more broadly in the coming months.

Here’s what Partners will get:

  • Become a Partner: Earn the Google Partner badge to indicate to your current and future clients that you are a trusted Google Partner.
  • Hangout with Google: Join an exclusive Google+ community to receive support from Google specialists and to talk with industry experts.
  • Connect with Customers: When you earn the badge, we’ll introduce you to potential clients through Google Partner Search.
  • Access Exclusive Content: Explore a library of the latest Google-created trainings, case studies, and pitch materials to help deepen your expertise.

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