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This morning  we reported that Amazon had trademarked FireTube, and the trademark could serve as a name for the company’s long-rumored TV product. Now, the WSJ follows up by claiming said device is on Amazon’s roadmap for the holiday season. Here are some of the details on the device:

  • Will compete with the Roku and Apple TV
  • Will stream Amazon Prime content
  • Will run third-party media apps and gaming content
  • Amazon is working on a dedicated remote for the device, but it could also be controlled via smartphone/tablet apps

Of course, the device could be shelved at the last minute, but given the uptake in reports about an Amazon TV device, today’s trademark discovery, and Amazon CEO Jeff Bezos’s want to expand his company’s hardware portfolio, it seems likely that the device truly is in the imminent Amazon product pipeline.

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