Skip to main content

Google releases Google Play Services 4.0 w/ Google Mobile Ads SDK and new APIs for devs

Google has decided to launch the new Nexus 5 and Android 4.4 KitKat today at a quiet press event and alongside those announcements is also releasing Google Play Services 4.0. The update to the developer services platform includes the integration of Google Mobile Ads SDK, and also offers new features for Google+, Google Wallet Instant Buy APIs, and geofencing.

Google says the new Google Mobile Ads SDK lets those using AdMob to monetize their apps provide “seamless improvements” to users. For example, pushing bug fixes automatically. The new Play Services also include new Maps and Location features:

You can save power by requesting larger latency values for notifications alerting your app to users entering or exiting geofences, or request that entry alerts are sent only after a user stays within a geofence for a specified period of time. Setting generous dwell times helps to eliminate unwanted notifications when a user passes near a geofence or their location is seen to move across a boundary. The Maps API enhances map customization features, letting you specify marker opacity, fade-in effects, and visibility of 3D buildings. It’s also now possible to change ground overlay images.

WIth Google Play Services 4.0, Google is offering Google Wallet Instant Buy APIs to everyone with a simplified API. New Wallet Objects means “you can award loyalty points to a user’s saved rewards program ID for each applicable Google Wallet Instant Buy purchase.”

The the new Google Play services SDK is available to download now for developers to start developing with the new Android 4.4 APIs. You can learn more in Google’s blog post here.

Google also noted that it’s dropping support for Froyo in this release now that “over 97% of devices now running Android 2.3 (Gingerbread) or newer platform versions.”

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s weekly Logic Pros series and makes music as one half of Toronto-based Makamachine.


Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications