Google today announced some nice additions to its Google Shopping service available to users browsing for products in Google search and directly through the Google Shopping site on desktop and mobile. In addition to new curated shopping lists from some of its partners (note: These are Google’s partners buying paid product listing ads), Google Shopping also receives an updated look and feel, part of an ongoing update that Google started rolling out back in October with an updated storefront and improved local listings.
One new feature in the redesigned shopping experience pictured above is the ability create your own shortlists that are easily accessible from the top of each page while browsing:
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Shortlists help you keep track of products that catch your eye, compare them at a glance, and share ideas with friends and family. Your shortlist now also stays with you at the top of each page while you browse Google Shopping, so you can keep track of items as you go.
You’ll also notice new interactive 360° views for many products on Google Shopping:
You can check out some of Google’s curated shortlists including Hot Toys, Electronics, Google & Android Gadgets,Gifts for the Home, Gifts for Her and Gifts for Him, and browse the new shopping experience and create your own shortlists now through Google Shopping on the desktop and mobile devices.