On the heels of its Galaxy S5 product announcement, Samsung will once again enlist JAY Z to make a publicity splash for its smartphones. According to Mashable, JAY Z and Kanye West are set to perform a one-night only concert on March 12th at SXSW with entry only permitted to fans with the Milk Music app installed on a Galaxy device. The imagery on the invitation hints that the duo will revisit their raucous Watch The Throne days. Eligible fans can obtain tickets beginning tomorrow at 10:00 a.m. at the Samsung Galaxy Experience on 333 E. 2nd Street. Tickets will be distributed on a first come, first serve basis while supplies last.

JAY Z’s first marketing venture with Samsung was last summer when they gave away copies of his latest album, Magna Carta Holy Grail, to 1 million Samsung smartphone users.

Perhaps Samsung wants Kanye there to maximize the show’s publicity, or maybe it’s just another jab at Apple since Tim Cook was apparently unsuccessful in recruiting the controversial rapper to perform at the iTunes festival.