Update: It turns out Samsung isn’t exactly rebranding the terminal. iMore received clarification from Heathrow that Samsung is actually just renting regular advertising space available to anyone and using the slogan”Terminal Samsung Galaxy S5″ in its ad:
“Heathrow Terminal 5’s signage and passenger wayfinding has not changed,” a Heathrow spokesperson told iMore. “Samsung have rented advertising space in Terminal 5 with a tongue-in-cheek campaign using the line: ‘Terminal Samsung Galaxy S5’.”
But only for the next two weeks. The Verge reports that Samsung has bought saturation advertising for the Galaxy S5 in Terminal 5 at London’s Heathrow airport for a fortnight, and is even referring to the terminal as Terminal Samsung Galaxy S5. While the airport says the terminal hasn’t officially been renamed, a Heathrow spokesman said that they are “relaxed” about Samsung pretending it has.
From Samsung’s description of the campaign, it will certainly be impossible to miss:
The initiative includes all signage throughout the Terminal Samsung Galaxy S5 terminal – at the entrance and drop-off locations, in the lounges, at security and at the gates. In addition, all 172 digital panels in the main terminal, gate rooms and baggage reclaim areas will feature the rebrand ‘Terminal Samsung Galaxy S5’ and images of the Galaxy S5 smartphone.
Almost all British Airways flights from Heathrow depart from Terminal 5. Heathrow handles more international passengers than any other airport in the world, acting as a key hub into Europe from other continents.
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