Google announced today that it’s adding a new “unsubscribe” link at the top of emails in Gmail making it easy to unsubscribe from mailing lists. Most of us have hunted for the unsubscribe button in an email that marketers often bury at the bottom and make hard to find. Some users might have noticed the feature rolling out in recent weeks, but it appears Google has now made it live for all.
Making the unsubscribe option easy to find is a win for everyone. For email senders, their mail is less likely to be marked as spam and for you, you can now say goodbye to sifting through an entire message for that one pesky link.
This new Gmail feature will get rid of that problem by detecting emails that include an unsubscribe link and putting an easy to access button right next to the sender’s email address. You’ll notice the option in Gmail’s Promotions, Social, and Forums inboxes.