Google on Tuesday announced the rebranding of its Enterprise products and services group to a friendlier “Google for Work” name that should resonate better with small businesses and anyone using Google services, such as Maps, Search, Chrome, Android and Cloud Platform, to perform their day-to-day work. Google chairman Eric Schmidt emphasized that the change was made to empower anyone, including a sole developer in his or her basement, to have an impact.
“Work is more than calculating profits, balancing supply & demand or pushing paper,” writes Schmidt. “Work is people coming together to dream, hack, create, hustle and build. People should connect easily to share ideas, develop them together, and get things done from anywhere. Work is where we spend so much of our time. Technology should make work easier and faster, not harder. It should get out of the way so our ideas have space to grow and inspiration is free to strike at any moment.”
Existing users of Google Enterprise should not be affected by this change, outside of adapting to the new nomenclature.