Samsung is halting its laptop efforts in Europe, which also includes the release of Chromebooks in this specific market as well. Earlier in the year, Sony announced that it was selling off its VAIO business to investment firm Japan Industrial Partners. Unlike Sony’s decision, Samsung’s change in direction appears to only apply to its European business.
“We quickly adapt to market needs and demands. In Europe, we will be discontinuing sales of laptops including Chromebooks for now,” a company spokesperson told PC Advisor. “This is specific to the region – and is not necessarily reflective of conditions in other markets.”
This wouldn’t be the first time that we’ve seen a company discontinue a product in specific region, however this decision could possibly have a major impact on the Chromebook’s momentum. We’ve reached out to Google for comment on Samsung’s decision and will update this article with any new information.