[youtube https://www.youtube.com/watch?v=uIf9GdCzY_Y]

Sony’s new Xperia Z3 is coming and while it’ll most likely make its US debut on October 9th, you can see it get unboxed right now. Unlike the usual “hey, look at this phone” approach, European retailer Carphone Warehouse has put a creative spin on an internet pastime by performing an underwater unboxing of Sony’s durable smartphone.

Rumored to be coming to Sprint, the Xperia Z3 features a 5.2-inch 1080p display, 2.5GHz Snapdragon 801 processor, 3GB of RAM, 16GB of internal storage, a 20.7-megapixel camera with auto focus and a 3,100mAh juice box. In addition to its solid hardware, the Xperia Z3 is dust tight and waterproof, however the video was pretty much a giveaway of latter.

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