Samsung today announced that it’s launching a “Milk Video” service that accompanies the Milk Music streaming service it launched earlier this year. Like the music service, Milk Video is only available to Galaxy device users in the US and provides a mix of web content and originals:

The beautiful, simple design makes browsing effortless — searching is a thing of the past. Personalized at its core, Milk Video will learn and refine its content recommendations with every use. By understanding what consumers watch, who they choose to follow, who they like or repost as well as which videos are dismissed, Milk Video will deliver the content that is relevant for each user. In addition, users can follow friends, brands and other users within the app. Sharing with friends outside of the app via Facebook®, Twitter® or email offers another option for others to see what you’re enjoying on Milk Video whether or not they have Milk Video.

Samsung mentioned some contributors brining exclusive content to the service including Condé Nast, Funny Or Die, Red Bull, Vevo and VICE, among others.

Milk Video is available through Google Play now for users in the US with one of the following Samsung devices: Galaxy Note® II, Galaxy Note® 3, Galaxy Note® 4, Galaxy Note® Edge, Galaxy Mega™, Galaxy S® III, Galaxy S® 4, Galaxy S® 4 mini, Galaxy S® III mini and Galaxy S® 5 devices.

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