According to a report from The Information, Google has made efforts in recent months to purchase the Impossible Foods startup. For those unfamiliar, Impossible Foods has been developing a cheeseburger made entirely out of plants, but that tastes and looks like one made out of ground beef.
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The deal between Impossible Foods and Google reportedly stalled when the two companies couldn’t agree on a price. Google was apparently offering between $200 million and $300 million, but it’s unclear at what price Impossible Foods would have sold. The company is backed by moguls such as Bill Gates and Google executive Tony Fadell.
Impossible Foods’ main goal is make healthier meat-like foods that are enticing and more sustainable and affordable than ground beef products. The idea would be very useful to developing countries that can’t afford to raise cattle.
It’s unclear what exactly Google would have done with Impossible Foods, should it have been able to acquire it. The talent within the company’s 90-person team is obviously strong and that was likely a tempting acquisition for Google. It’s unclear if the companies are still in talks or if they have completely stalled.