With Xiaomi having just announced its intention to announce the Mi 5 during MWC in Barcelona this year, Oppo wasn’t far behind with its own related — albeit incredibly vague — announcement. Oppo sent out a short press release claiming that it will show off a ‘groundbreaking power solution’ as well as an ‘unprecedented smartphone camera innovation’. If you’re looking for answers as to what exactly that means, I have none. It’s a string of buzz words that don’t say anything of substance.
The power solution could be anything from a new high density, high capacity, fast-charging smartphone battery, to a new battery pack. With Oppo having released motorized rotating cameras in the past, there are no shortage of possibilities as to what ‘camera innovation’ means.
Stepping aside from the excessive use of superlatives, Oppo had a fantastic year in 2015. Like Huawei, it saw a huge jump in the number of shipped devices worldwide. It sold 50 million smartphones, which was up 67 percent on the previous year, taking it up to 8th in the list of 2015’s biggest smartphone manufacturers.
“With our commitment to equip everyday consumers with the best technology, OPPO invests great efforts in technological innovation. We have a legacy of bringing new ideas to the industry that we are proud to uphold, such as introducing the world’s first motorized rotating camera, the fast and safe VOOC Flash Charge technology, the first front-facing Screen Flash, and the first selfie beautify function for smartphones,” said Mr. Sky Li, OPPO Vice President and Managing Director of International Mobile Business. “We are excited to present OPPO’s latest breakthroughs at the world-class MWC and look forward to creating even more amazing user experiences.”
In 2015, OPPO sold 50 million units, representing year-on-year growth of 67 percent. The company has broken into the top ten smartphone brands worldwide, ranking eighth in units shipped, according to a recent report by TrendForce.