Compare car insurance with Google Compare 2015-11-23 15-10-15

Less than a year ago, Google Compare was launched in the United States to help customers find and compare credit card rates, mortgages, and car insurance. Now, however, Google has announced that it is shutting the Google Compare service down, reports Search Engine Land. Google’s specific reasoning for shutting down Compare is unclear at this point, but after being available for less than a year, it’s a pretty quick turnaround time for the company.

In an email sent to Google Compare partners, the company said that the Compare platform will be completely shut down in the United States and U.K. on March 23rd, although the process will begin on February 23rd.

In the email, Google says that Google Compare has led to the success the company had originally hoped for and that it will instead focus more intently on its AdWords platform and “future innovations.”

Despite people turning to Google for financial services information, the Google Compare service itself hasn’t driven the success we hoped for. We greatly appreciate your partnership and understand that this decision will be disappointing to some. But after a lot of careful consideration, we’ve decided that focusing more intently on AdWords and future innovations will enable us to provide fresh, comprehensive answers to Google users, and to provide our financial services partners with the best return on investment.

Google says that it will work with Compare partners to ease the shutdown process and that it looks forward to partnering again in the future to “achieve greater success.” As for now, Google will focus on AdWords. Again, the Google Compare shutdown process will begin tomorrow, February 23rd and be complete by March 23rd.


FTC: We use income earning auto affiliate links. More.

Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Chance Miller

Email: Chance@9to5mac.com

Chance currently writes for both 9to5Google and 9to5Mac, in addition to 9to5Toys.