On the night Leonardo DiCaprio finally won an OSCAR (for his work in The Revenant), Samsung launched a celebrity-studded Galaxy S7 ad campaign featuring William H Macy and Lil Wayne among others. Titled ‘Why?’ the Galaxy ad highlights the features that make the new S-series smartphones special.

The ability to pay almost anywhere with Samsung Pay, take great low-light shots with the new camera as well as its waterproof nature, long battery life and VR support, all seemingly add up to a perfect smartphone for the featured celebrities’ wish lists.

Compared to Samsung’s historically cringeworthy attacks on Apple’s smartphones, this one seems a lot more subtle and is — dare I say it — actually funny and entertaining. Not only does it portray Samsung not taking itself as seriously as in previous years, it also shows the well-known stars doing the same.

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