Samsung increases dominance of smartphone market as Apple slips, but Oppo growing fast

The latest market share stats from Strategy Analytics show that Samsung strengthened its lead in the global smartphone market, increasing its market share from 21.3% in Q2 2015 to 22.8% the same quarter this year. The company’s total worldwide sales for the quarter were 77.6M handsets.

Second-placed Apple saw its own market share slip from 14.1% to 11.9%, with a total of 40.4M sales. Xiaomi also dropped significantly, from 5.9% to 4.3%, while Huawei saw a slight rise to 9.4%.

The big winner in terms of growth, however, was Chinese maker Oppo …

The company more than doubled its sales from 7.6M units to 18M, its market share growing from 2.2% to 5.3%.

Total smartphone sales grew 0.7% to 340M units, an improvement on the first ever fall in sales seen in the previous quarter. Strategy Analytics says that it expects the outlook to improve in Q3 thanks to new launches by both Samsung and Apple.

There are emerging signs that the global smartphone market has reached a bottom in the first half of 2016, and the growth outlook for the second half of this year is improving due to multiple big new product launches from Samsung, Apple and others.

Samsung’s latest earnings report showed that it achieved its most profitable quarter in two years.

Photo: TNW