The LG V30 is easily one of the most underrated phones that’s on the market today with excellent specs and a great looking design. Earlier this month, LG announced a new variant of the V30 and at CES, we got to check it out in person, and that’s got me thinking…

As a quick recap, the LG V30’s new “Raspberry Rose” color variant is coming to LG’s home country of Korea soon, and it adds on to the already available Silver, Blue, and Black variants of the phone.

In person, this phone is absolutely gorgeous. It’s not often we see phones in this color, and it’s a sight to behold. It’s this design that really has me thinking. There aren’t enough phones like this. 9 times out of 10, smartphones are black, white, grey, or gold, with blue and red randomly thrown in as well.

In short what I’m trying to say is that it feels like OEMs don’t take enough risks when it comes to color, and it’s made the hardware a little boring when you look at it as a whole. The “Really Blue” Pixel was a breath of fresh air, and Essential’s fancy “Ocean Depths” are great, but they aren’t enough.

As 2018 kicks off, I’d love to see more OEMs messing with colors, even if it’s in subtle ways like on the White & Black Pixel 2 XL and its orange power button. Let’s go crazy next year, and have a palette of phones out there from every color in the rainbow. And LG, let’s not restrict phones this gorgeous to one country.

FTC: We use income earning auto affiliate links. More.

Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Schoon

Ben is a writer and video producer for 9to5Google.

Find him on Twitter @NexusBen. Send tips to or encrypted to