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Samsung has dominated the smartphone market for a while now, and the company is still sitting on that throne. However, Xiaomi is quickly closing in on Apple’s #2 spot on the global market.
New data published by IDC details smartphone shipments from the second quarter of 2024. The market as a whole saw 6.5% growth over 2023 with a little over 285 million units shipped during the quarter.
At the top of that was Samsung, with just shy of 54 million smartphones shipped for 18.9% of the overall market. That share is down from 20% this time last year, but Samsung shipped around half a million more devices. Apple, meanwhile, is in second place with 45.2 million units shipped (up from 44.5 million) for 15.8% of the global market.
Right on Apple’s heels, though, is Xiaomi, which reportedly shipped 42.3 million smartphones in Q2 2024, up over 27% from last year’s 33.2 million. That puts Xiaomi at 14.8% of the total market, not too far behind Apple. And with 27% growth year over year, Xiaomi is outpacing Apple’s growth of just 1.5%. It’s unclear, though, if Xiaomi will be able to keep it up as Apple approaches its next iPhone launch towards the end of Q3.
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Vivo and Oppo also saw solid quarters, shipping just shy of 26 million smartphones each, and being considered at a tie for fourth place by IDC with 9.1% and 9.0% market share respectively. Vivo was certainly the winner in terms of growth, though, jumping nearly 22% from shipments of 21.3 million in Q2 2023.
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