Google Search results will be ‘Organized with AI’ and AI Overviews get ads 

In addition to the latest Lens feature today, Google Search is rolling out “Organized with AI” and ads in AI Overviews.

Starting with searches for recipes and meal inspiration on mobile (in the US), Google will use AI to organize the results you see. There will be an “Organized with AI” badge and sparkle icon when you’re browsing such a page. 

Instead of just a list, you’ll get groupings of articles, videos, forums, and other content that have “unique, AI-generated headlines.” Google cites internal testing that says users find “AI-organized search results pages more helpful.” 

Google is also making official inline URLs in AI Overviews. This is rolling out “globally to all countries where AI Overviews are available” starting today.

In our tests, we’ve seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.

Meanwhile, Google is bringing ads to AI Overviews after testing for several months. Search and Shopping ads are now appearing for mobile users in the US when they are “relevant to both the query and the answer provided.” They will be badged by the usual “Sponsored” label, and can appear above, below or within the response.

For example, the AI-generated response for “how do I get a grass stain out of jeans” might end with a “Here are some products to help get grass stains out” carousel. In this case, Google says ads might save someone from having to perform “another search to find the right product.” 

We’ve seen that people are finding ads directly within AI Overviews helpful because they can quickly connect with relevant businesses, products and services to take the next step.