The onslaught of vertical video continues, with Instagram now going all-in on Reels with an upcoming redesign that throws you straight into Reels when you open the app. The caveat, though, is a new customizable “Your Feed” that can even include a following-only feed.
In September 2025, Meta announced that Instagram would start testing a new experience that would first launch into Reels. As it stands today, Instagram opens with Stories on top, and then a feed of posts that includes people you follow and content you might like, with photo posts and Reels mixed together. It’s a far cry from the platform’s original chronological view.
Now, we’re getting a closer look.
Leaker @howfxr on Twitter/X shared a thread showcasing Meta’s in-progress redesign for Instagram that, as expected, is a Reels-first experience. The home tab has Stories pinned to the top at first, but launches straight into videos with an endless-scroll feed of Reels. Other tabs include messages, search/explore, and your profile, but also a new “Your Feed” tab.
This new tab, as screenshots show, would be a customizable feed showing content from users you follow, your “friends” – users who you follow and who follow you back –, “Latest” (i.e. chronological), and Saved. There would also be additional feeds for favorites, suggested content, and “Posts only,” the latter including content from people you follow, but excluding Reels. All of these feed options can be rearranged too.
This wouldn’t be unprecedented, as Meta introduced similar feed customization tools on Threads.
As for a timeline when Instagram might roll out this redesign, that’s unknown.
What do you think of the potential change?
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