Steph Curry is Google’s “Performance Advisor” and the basketball player today teased a screen-less Fitbit band.
According to Bloomberg, you will buy the “fitness band” and it will have “basic features” out of the box. A paid subscription, presumably Fitbit Premium, will be required for additional capabilities. It’s being developed “under the Fitbit brand.”
Curry this morning posted an Instagram video showing the wearable. We see the fabric band (light gray in the middle with orange on the sides) and a clasp. The clip teases a “new relationship with your health” that is coming soon, with the gradient ‘G’ logo appearing at the end.
Modern Fitbit trackers have all had displays. We have to go back to the Flex 2 in 2016 for a device that just had a series of circular indicator lights.
Fitbit would be competing with Whoop by going screen-less. Today, the Inspire 3 is the cheapest tracker at $99.95.
In October, with the launch of the personal health coach preview, Google said new Fitbit hardware is coming in 2026. It remains to be seen if this band is Fitbit’s only announcement this year, or if we’re also getting a Charge 7.
This high-level tease from Curry suggests a launch is coming sooner rather than later.
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