Fitbit Stories November 21

This month started with Google acquiring Fitbit for $2.1 billion. With the deal not expected to close until next year — baring regulatory hurdles, a new report reveals that Google’s plans for Fitbit are still shrouded.

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Fitbit Stories November 13

Fitbit’s popular wearables have mostly basic software, but today the company has announced that a coming update will bring some enhancements. Arriving next month, Fitbit OS 4.1 will bring watch face management and more.

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Fitbit Stories November 8

The wearable market continues to heat up, but the Apple Watch remains heavily dominant. According to the latest report from Strategy Analytics, Samsung saw excellent growth in Q3 2019 with its wearables as Fitbit saw a slight increase as well.

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Fitbit Stories November 1

Google this morning announced that it was acquiring Fitbit for $2.1 billion. Speculation that the company was up for sale started last month, and it’s now emerged that Facebook was also an interested suitor.

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After reports last week, Google has confirmed this morning that it will acquire Fitbit for the sum of $2.1 billion…

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Fitbit Stories October 28

Last month, reports first emerged that Fitbit was considering a sale and Google’s parent company was tentatively floated as a possible candidate. Reuters this morning is reporting that Alphabet has made an offer to acquire the wearable company.

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