Google is working on a new Fitbit tracking band in the same vein as the popular Whoop band, and it’s been hiding in plain sight for some time now.
Last month, a report revealed Google’s plans to make a screen-less Fitbit band, and we noted at the time that Steph Curry, Google’s “Performance Advisor” for Fitbit, had been not-so-subtly teasing the device on social media.
That’s kept going.
As noted by Droid-Life, Curry has been wearing the new screen-less Fitbit band since January, with a grey/orange version of the band popping up in social media videos, press conferences, and other videos. These additional looks make it clear this device is pretty thin, and the material looks familiar to other Fitbit products (and Pixel Watch bands).
The overall setup looks basically like you’re wearing Google’s Performance Band for Pixel Watch, just without the watch part.
Top comment by JG
It remains unclear when this new Fitbit band will actually be launching
My money will be sometime within the next couple months. Either at i/o next month or whenever the new smart speaker launches.
A mid to late spring release would get it in our hands in time for us to be all physically active over summer break. And it could potentially be considered a spiritual a-series counterpart for the Pixel Watch line, so launching near the Pixel 10a could make sense ...
Either that, or they'll hold it till Made by Google Day in the fall.
But while Google does some times play lose with how it defines "soon", if it wasn't going to launch for basically half a year I doubt we would have gotten a "coming soon" insta post just yet.
And it would mean launching along side the Pixel Watch 5. That might be iffy
Perhaps even more interesting is a look at the Fitbit app experience for this new band. There’s little context here, but a “Live data” page shows Cardio Load, heart rate data, energy burned (calories), and “Elasped time” in a workout. The UI here looks very much like it’s from the Fitbit app, but this screen doesn’t exist today.
This is shown on a Pixel phone – Steph actually uses Messages bubbles! – in a behind-the-scenes vlog ahead of NBA All-Star Weekend.
It remains unclear when this new Fitbit band will actually be launching.
More on Fitbit:
- Fitbit Public Preview coming to more countries, adds VO2 Max, & US health records
- Fitbit 4.66 for Android rolls out water, food, & mood logging, more
- Fitbit improves sleep tracking, new Sleep Score and health records coming
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