Launched in the second half of 2025, Google is now expanding its “Preferred Sources” tool in Search to all users in all languages across the globe.
The idea of “Preferred Sources” is to make it easier to see the sites you actually want to read and care about in Google News more frequently. So, instead of being at the will of the algorithm, you can see stories from sites you want to follow when researching news topics.
The idea here isn’t to cut out other news sources entirely, but just to ensure you see articles from the publications you actually like, trust, or simply want to read.
Initially, this was limited to certain regions and languages, expanding globally towards the end of 2025 in English, but Google is opening the floodgates. As of today, “Preferred Sources” is now available globally in “all supported languages.”
You can access your preferences at google.com/preferences/source – and you can add the entire 9to5 network if you wish.
Google explains that people have already used this tool on “over 200,000 unique sites.”
Preferred Sources is now rolling out globally in all supported languages. This feature gives you more control over the news you see on Search by letting you choose the outlets and sites you want to appear more often in Top Stories.
It’s already helping people connect with the sources they value. In fact, readers are twice as likely to click through to a site after marking it as a Preferred Source. So far, people have already selected over 200,000 unique sites — from niche local blogs to global news desks.
More on Google:
- Android’s ‘Search’ bar now lets you ‘Ask Google’ and AI Mode
- Google brings individual hotel price tracking to Search for all your summer travel needs
- ‘Google app for desktop’ launches on Windows
Follow Ben: Twitter/X, Threads, Bluesky, and Instagram
FTC: We use income earning auto affiliate links. More.
Comments