Disney apparently has “Project Gemini” going on behind the scenes and, according to a new report, that’s not to be confused with Google’s AI, but rather plans to kill the Hulu app.
Business Insider reports that Disney is working on a “multi-phased plan” known internally as “Project Gemini” which will bring Hulu’s content and features into Disney+, and “decommission” the Hulu app once it is complete.
The report says that the work could be done as soon as the end of 2026.
It’s been reasonably clear that Disney always intended to fold Hulu entirely into Disney+, with the content giant having hinted at the Hulu app going away in the past, but Disney also directly said to Variety earlier this month that “there are no current plans to sunset the Hulu app.” This Business Insider report, citing Disney’s internal documentation and multiple employees, begs to differ. Disney’s document apparently directly says that “the Hulu tech stack and app will be decommissioned after all users have transitioned.”
Since integrating Hulu content for bundle subscribers, Disney+ has been taking over more features of Hulu. Just this week, the Disney+ experience on desktop added a live TV guide just like Hulu offered. Another notable recent change was that Disney+ now allows Hulu users to sync their watchlist and history between the two apps.
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