YouTube details NFL Sunday Ticket pricing & availability for 2026 season, including a 50% discount

Ben Schoon | Sep 10 2026 - 10:35 am PT

YouTube is starting its fourth season as the home of NFL Sunday Ticket and, ahead of Week 1 games, an overview of availability and pricing has been detailed, including a big discount for new customers.

For the 2026-2027 season, NFL Sunday Ticket on YouTube TV will start at $240/year.

That’s thanks to a big discount YouTube is running, but it’s only available for new subscribers. For those eligible, it’s a discount of up to 50%. For existing customers, the costs are $378/year through YouTube TV (in addition to monthly subscription costs) or $480/year through YouTube Primetime Channels.

You can sign up via YouTube’s Sunday Ticket website.

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NFL Sunday Ticket packages at YouTube

On a support page and through a thread on Reddit, Google details what games are and are not available through NFL Sunday Ticket on YouTube this year, and where you can watch those other games.

It breaks down to:

Thursday Night Football: Not available on YouTube/YouTube TV
Sunday Afternoon Games: Out-of-market via Sunday Ticket, in-market via CBS or Fox on YouTube TV, in-market via Paramount+ or Fox One on YouTube
Sunday Night Football: NBC via YouTube TV, Peacock via YouTube
Monday Night Football: ABC/ESPN via YouTube TV, not available on YouTube

NFL Sunday Ticket also does not include preseason or postseason games, as well as some regular season games such as Thanksgiving Day games.

For Week 1 games being played on September 13, YouTube details what games will be broadcast via CBS and Fox and, as such, are not on Sunday Ticket if you live within the local region. So, as an example: If you live in Buffalo, NY, CBS will be broadcasting the Bills at Texans game, which will not be available via Sunday Ticket, but that game will be on Sunday Ticket if you live in Washington, DC.