Kodak revives a throwback design in its new camera-centric Android smartphone

With the advent of digital photography and the impressive optics of iPhone 7, Kodak has struggled to keep up. While it has managed to reinvent itself with digital cameras, there is still room to grow. Insert the Kodak Ektra. An Android-based smartphone with throwback styling from the brand’s classic instant cameras. Named after the 1940’s rangefinder, Ektra is covered in a leather composite material with a large camera on one side and a full display on the other. There is a slight bump from the optics to support the 21-megapixel sensor from Sony below.

Inside, you’ll find 32GB of storage and a deca-core MediaTek Helio X20 processor. The five-inch 1080p display runs Android 6.0 Marshmallow. A 3000mAh battery and 3GB of RAM round out the list of specs. Of course, this is being played up as a photography-enthusiast’s device. Kodak will be recommending a variety of third-party camera apps to supplement the optics, including Lightroom, VSCO and others. Kodak is planning a European release for Ektra in December with plans for a US announcement still in the works.

Steel-rimmed lens. Textured finish. Premium materials. KODAK EKTRA looks and feels like a camera with character. Because it is. From its classic Kodak styling and intuitive design, to the choice of heritage leather accessories, let your smartphone say something about who you are. When it comes to creativity, pressing a button is just the beginning. Putting a professional curated studio of powerful applications in your pocket, KODAK EKTRA lets you make more of every image.

Source: Kodak