Affiliate marketing

Google is working on launching an affiliate program for Google Play similar to the one Apple runs for its own digital content stores, a source briefed on the matter has told 9to5Google.

The affiliate program, which is said to still be in its early stages of development and could get called off or change significantly between now and its time of launch, is said to be powered by Performance Horizon Group, the same company which in 2013 began supporting Apple’s affiliate program.

Our source, who requested to remain anonymous, said the program will initially cover only content sold through Play Movies and Music but eventually expand to include apps and even hardware, presumably those devices sold through the Google Store…
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Amazon Affiliate members in California got a rude awakening this morning when they received and email from Amazon telling them that all Affiliate programs would be terminated by September 30th.  This is in reaction to a proposed CA law that would tax Amazon purchases because Affiliate Account holders (workers) live and work in the State.

The whole thing is up for debate but we found the last sentence in the letter (whole thing pasted below the fold):

We are also working on alternative ways to help California residents monetize their websites and we will be sure to contact you when these become available.

We noted yesterday that Amazon was getting their own ad network, which would go head to head with Google and others.
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