Apple for a time led the tech market in education, even making education-specific Mac models. More recently, the company made a big push on iPads, signing a $30M deal (that would eventually have been worth a quarter of a billion dollars) in 2013 to equip every student in the LA Unified School District with an iPad.
If that program had succeeded, it would have created a template for rolling out similar ones across the whole of the USA. Instead, it failed catastrophically, and it now appears that Chromebooks are winning where iPads have failed.
CNBC reported last month that Chromebooks now make up more than half of all devices in U.S. classrooms, while Apple’s share of classroom purchases more than halved between 2012 and 2015. Why is that, and what – if anything – can Apple do to reverse the trend … ?