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Google aiming to at least halve cost of Android One smartphones, from $100 to $30-50

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Google is making a “massive” investment in its Android One program, designed to make pure Android devices available to customers in developing markets at affordable prices, reports the FT. It hopes “over the next few years” to bring down the retail price of Android One handsets in countries like India from the equivalent of $100 to somewhere in the $30-50 range.

Rajan Anandan, managing director in India and Southeast Asia, told the Financial Times that the company [recognized that the] much-hyped mobile standard had “not delivered to expectations” … 


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