Everyone knows that Google can dodge privacy features in Internet browsers, renounce third-party cookie policies, and supply personalized ads despite a user’s privacy setting. Privacy regulators, advocates and consumers alike have called upon Google and other advertising companies to abide by browser’s do-not-track policies, but Google already stepped to the plate with a solution for suspicious users that do not want to be tracked.

Keep My Opt Outs” is a Chrome browser extension that blocks all cookies harvested for personalized ads. The evasive cookies under fire in the media essentially follow a user’s trail across websites to collect history for data reaping. The particulars help Google supply targeted advertisements. All Web browsers include a built-in setting to block this information-cropping process, but Google and other firms use a distinct code to disable the setting in Safari and Internet Explorer.

“Keep My Opt-Outs is an extension for users who aren’t comfortable with personalization of the ads they see on the web. It’s a one-step, persistent opt-out of personalized advertising and related data tracking performed by companies adopting the industry privacy standards for online advertising,” wrote Google on the Chrome webstore

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