Interbrand assesses brand value across the world, and the consultancy recently released its “2011 Ranking of the Top 100 Brands” with Google sitting tight at the No. 4 spot.
“With a 27 percent increase in brand value in the past year, Google’s position as one of the world’s preeminent brands is growing and nothing seems capable of stopping it,” announced the annual report.
There are three main aspects to the methodology of assessing a brand, according to Interbrand, and those include financial performance, role of brand, and brand strength. Internal factors vary between authenticity and consistency to responsiveness and commitment of the brand regarding strength…
Interbrand explained that Google’s latest foray into the Chromebook and social networking substantiates the Mountain View, Calif.-based Company’s bright plans for the future. The consultancy also mentioned that Google continues to raise awareness for “climate change, global public health, and poverty” with more than $100 million grants awarded in the United States during the last 8 years. These factors each contribute to Google’s Top 5 placement on Interbrand’s 2011 report.
“Besides attracting more visitors than any other website, Google also continues to retract and retrain employees, ranking number one on multiple surveys as the most attractive employer,” the report concluded.
Technology companies heavily dominate Interbrand’s Top 10, such as: IBM, Microsoft, Intel and HP. Apple solidified a fresh ranking in 2011 by snatching the No. 8 position due to a 58 percent increased value compared to 2010. The Cupertino, Calif.-based company has a brand value worth over $33 billion.
However, Google’s brand value is nearly double Apple’s with an estimated $55 billion.
Interbrand’s “2012 Ranking of the Top 100 Brands” report will likely release in the fall or winter of this year.