While I don’t necessarily commend the liberal use of plastic on the supposed ‘all metal’ LG G5, I’ve thoroughly enjoyed its launch and marketing strategy. This year, the Korean tech giant decided to have fun at the product unveiling, and now with one of the wackiest all-action product ads we’ve ever seen.
App publisher Glu today announced its latest game for Android, which is also its latest celebrity partnership with actor Jason Statham starring as the game’s main playable character. The free game is a first-person shooter that some players will notice bears a similarity and seems to borrow from some of Glu’s past FPS games including the Contract Killer series.
“As Glu’s first male celebrity partner, Jason Statham’s over 55 million social followers add a new demographic to the company’s celebrity gaming platform,” said Niccolo de Masi, Glu Chairman and CEO. “Mr. Statham’s creative input throughout the game’s development has ensured a unique and authentic action-adventure experience his fans will enjoy worldwide.”
As part of Statham’s elite paramilitary team SPEAR, players work side-by-side to dismantle terrorists and rogue states that conventional forces can’t touch. Enemies of freedom can run, but they can’t hide from Sniper X!
The celebrity tie-in, featuring Statham’s name, likeness, and voice, follows Glu’s successful “Kim Kardashian: Hollywood” game that reports last year said was on pace to take in around $200 million.
Sniper X with Jason Statham is available on Google Play now for Android smartphones and tablets. The game is free to download but includes in-app purchases for in-game items, which is also the approach Glu took for the successful Kim Kardashian game.
Official trailer from Glu below:
[youtube=https://youtu.be/AYkwjYuly2U]
