The march continues as Android gains share and Google eyes the prepaid market
In the battle for mobile supremacy, Apple and Google are winning as competitors continue to lose ground, finding it increasingly difficult to compete with the strong iOS and Android ecosystems (can you say ‘duopoly’?), per latest survey from the NPD Group. The results came by tracking U.S. consumers aged 18+ who reported purchasing a mobile phone and exclude corporate purchases. In the June quarter, iOS grabbed 29 percent of the U.S. smartphone share versus Google’s 52 percent share. Both tech behemoths have grown their platform share at the expense of BlackBerry maker Research In Motion.
Cross-posted on 9to5Mac.com
RIM’s been on a serious decline amid poor sales and delays related to their QNX-based superphones. Their BlackBerry OS software share fell to just eleven percent in the U.S. Meanwhile, Hewlett-Packard’s webOS is in a state of limbo as the world’s leading computer maker announced intentions to exit the hardware business. Microsoft’s Windows Phone 7 and Windows Mobile grabbed five percent of the market each.
The emerging prepaid market is the next battelground for iOS and Android. Google, however, has the first mover advantage here…
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