Pilot Program

Two 'Pilot Program' stories May 2013

Google announces ‘Partner’ pilot program to help businesses succeed online using Google products

Google today announced a new pilot program rolling out in Canada dubbed “Google Partners” that will allow businesses to easier connect with experts and advertising agencies on the web. What that really means is Google will hand out a “Google Partner” badge to selected marketing companies that will assist businesses get setup with Google Ads and other Google products to help maximize their success online. Google says the program makes “it easier for agencies to access Google resources, training, and support all in one place.”

The program is for now open via a new website to Canadian businesses and agencies, but Google says it is interested in rolling it out more broadly in the coming months.

Here’s what Partners will get:

Become a Partner: Earn the Google Partner badge to indicate to your current and future clients that you are a trusted Google Partner.

Hangout with Google: Join an exclusive Google+ community to receive support from Google specialists and to talk with industry experts.

Connect with Customers: When you earn the badge, we’ll introduce you to potential clients through Google Partner Search.

Access Exclusive Content: Explore a library of the latest Google-created trainings, case studies, and pitch materials to help deepen your expertise.

YouTube launches pilot program for subscription based channels, broader rollout in coming weeks, starts at $0.99/month, 14 day trials

Following weeks of rumors, YouTube has launched a pilot program for subscription-based YouTube channels. Subscription rates will begin at 99¢ per month, but all plans include a 14 day free trial for YouTube channel viewers. YouTube says that a broader rollout will occur in the coming weeks.

Starting today, we’re launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Every channel has a 14-day free trial, and many offer discounted yearly rates. For example, Sesame Street will be offering full episodes on their paid channel when it launches. And UFC fans can see classic fights, like a full version of their first event from UFC’s new channel. You might run into more of these channels across YouTube. Once you subscribe from a computer, you’ll be able to watch paid channels on your computer, phone, tablet and TV, and soon you’ll be able to subscribe to them from more devices.

YouTube channel owners that are interested in participating can fill out a Google-provided form.

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