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Following weeks of rumors, YouTube has launched a pilot program for subscription-based YouTube channels. Subscription rates will begin at 99¢ per month, but all plans include a 14 day free trial for YouTube channel viewers. YouTube says that a broader rollout will occur in the coming weeks.

Starting today, we’re launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Every channel has a 14-day free trial, and many offer discounted yearly rates. For example, Sesame Street will be offering full episodes on their paid channel when it launches. And UFC fans can see classic fights, like a full version of their first event from UFC’s new channel. You might run into more of these channels across YouTube. Once you subscribe from a computer, you’ll be able to watch paid channels on your computer, phone, tablet and TV, and soon you’ll be able to subscribe to them from more devices.

YouTube channel owners that are interested in participating can fill out a Google-provided form. 

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